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Wednesday, November 5, 2008

5 Quick and Easy Steps On HOW-TO Send Your Website A SURGE Of Amazon's Traffic For FREE!

What I'm about to reveal to you in this article will literally change the way you look at 'Amazon' forever.

As you know, Amazon is a buyers market place and is a VERY powerful search engine for products of all sorts, especially Books.

Now, you're probably saying to yourself, "yeah, I already know that about Amazon, but how do I get my share of Amazon's traffic?".

Well, I'm going to answer that question in just a few moments, but first, here's just some of the benefits you'll receive once you've 'Set-Up' what I'm about to show you:

  • you'll position yourself as an Expert within your Niche
  • you'll receive Highly Targeted traffic to your website
  • you'll be able to build a HIGHLY targeted 'Opt-In' list

Those are some pretty Powerful benefits wouldn't you say?

And who would of ever guessed that Amazon could deliver this to you.

I only recently learned of this tactic myself from a Very well known Internet marketer who was kind enough to share it with me.

So now, I'm going to do the same for you.

Are you ready to see what Amazon can do for your Business and Credibility?

Enough said, lets get started.

Step #1. Set up a account with Amazon.

This is the easiest part of the whole task. Simply go to http://www.amazon.com and set up an account for yourself.

This should only take a few minutes and is very straight forward.

Step #2. Click on your "Your Name" Store tab.

Once you've set up your account you should have been given a password in order to login to your account.

If you're not logged in already, login now.

Now, from within the members area there should be a row of tabs at the top of the members area, click on the one that says "Your Name" Store(ex. 'Corys Store' tab).

This will take you to a different area with a different sub-menu.

Click on the tab in the sub-menu that says "About You Area".

Step #3. Setting up your "About You Area".

Now this is where you have to pay 'Special Attention' because this is what people will see when they click on your 'About You' tab.

Assuming you are at the 'About You Area' you'll notice that you have spots available to put your Picture, Name, Nickname, eMail Address, Real Name and About Me.

Go ahead and fill out all the area's accept your 'About Me'.

The 'About Me' spot is what I'll talk about in the next step, but for now, just fill out all the other area's and if you want to put up a picture of yourself, you can, it's up to you.

Step #4. Setting up the 'About Me' section.

This is probably the single most important part of this whole process because this is where your potential customer will read about who you are and what you and your business is all about, so do take this seriously.

Now, you have about 4,000 characters of space to write up a description about who you are and what your business is about, so its up to you on how long you want your description to be.

Before you start writing your description this is what You have to do First within the first 70 to 80 characters of your 'About Me' description and I'll show you an example of how mine looks so you'll be able to see this in action.

(ex. About me: Hi, I'm Cory Threlfall and I'm the Editor/Publisher of 'www.internetwondersezine.com' which is a ...)

Do you see what I've done?

I've incorporated my 'Domain Name' in quotes into my First 70 to 80 characters of my description so when they click on my 'About Me' and read my profile they'll also see my Domain Name, and if they wish to find out more about me they can either 'Copy and Paste or Type' my domain into there browser which will then bring them to my website where they can either 'Subscribe' to my newsletter or read my sale copy which will then get them to Opt-In to my newsletter.

This is where the 'List Building' starts to take place from the traffic sent through Amazon.

Now, we've already established that Amazon is a High Traffic website and now that you've set up your 'About Me Area' the way I've outlined it above I'm now going to show you how to direct Amazon's traffic to your website.

Step #5. Directing Amazon's traffic to your website.

This is where the fun starts. And once you see How its done you'll probably kick yourself in the butt like I did when I was shown How-To do this.

What we need to do now is a little exercise so you'll see for yourself how you'll tap into Amazon's traffic.

So, we know that Amazon is best known for Books, so click on the 'Books' tab within Amazon's members area. This will take you to a different page.

In the upper left corner you'll see a 'Search Books' search box.

Now, for the purpose of this exercise, just so that we're on the same page, lets use 'internet marketing' as the search term.

So, go ahead and type that in and press GO!.

You should now see a bunch of listings on books related to 'internet marketing'.

Scroll down and select the "33 Days To Online Profits" link. This will bring you to its Product Description page.

Within this Product Description page you'll find Product Details, Editorial Reviews and most important of all, All Customer Reviews.

Notice I said "and most important of all, All Customer Reviews".

Thats right, all you need to do is 'Write Reviews' on books within your particular Niche and when potential customers are reviewing the book you wrote the review on and they scroll down and happen to read your review and click on Your Name to see what you're all about, guess what they'll see?

They'll see your profile with your Name, Nick Name, eMail Address and your 'About Me' description with your Domain Name screaming out at them which can easily be typed into there browser.

There you have it, "5 Quick and Easy Steps On HOW-TO Send Your Website A SURGE Of Amazon's Traffic For FREE!"

I truly hope you see the benefits of writing reviews and how it will make you look in the eyes of your potential customer.

This is a great tactic to use if you're looking to establish yourself as an Expert within your Niche and at the same time, build a HIGHLY targeted 'Opt-In' list that you can market to for years to come.

by: Cory Threlfall

How to be successful with Google Adwords

Are you thinking of using Google Adwords for the first time or have you recently tried it and gave up because you didn’t get the results you had hoped for?

There are many people who give up using Google Adwords because they are not getting the traffic they wanted or it’s costing them more money that they can afford or both!

A lot of people think that to be successful with Google Adwords you either have to be lucky or practicing some black art.

However the good news is that Google Adwords does work and you can make it work for you. By simply following the following steps, you will have a well performing Google Adwords campaign which will bring the right type of visitors to your website.

Many advertisers do not follow these basic rules and they get there advertising all wrong. So just by making sure you follow these basic steps you will already be ahead of your competition.

Understand the link between keywords, your ads and your website.

This is the golden rule for Adwords.

Google is all about relevancy.

Google wants to be sure that when one of its customers searches for something that they find websites that are relevant to that search. So you need to make sure that your list of keywords in your adgroup work well with the ads you have set for that adgroup AND that the page you send visitors to when they click on you ad also has relevancy to the list of keywords.

Keep this rule at the front of your mind when you set up your campaigns.

Avoid Broad Searches
When you set up your keywords for Google Adwords, the default setting is Broad Match.

What this means is that Google will match your keywords against a search if your words are present in the search regardless of the order of the words, whether they appear together, are plurals, etc.

As an example if you use the term used shoes as a broad match then the following searches in Google would match to your keywords

used shoes
used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes

As you can see this can give quite a few matches that may not be relevant to your website.

You should avoid broad searches and target you keywords with phrased and exact matches.

A phrased match is one where the keywords will only match if they are used in the exact sequence of your keyword. You enter a phrased keyword by putting curly brackets {} around your keyword.

So for our example, if I used {used shoes} then

used shoes
used shoes shop

would match but

used horse shoes
shoes used in modern dance
new and not used shoes

would not.

An exact match is one where the keywords will match only if that exact phrase is entered and no other words are used for the search. You enter an exact keyword by putting a square bracket [] around your keyword.

So for our example, if I used [used shoes] then

used shoes

would match but

used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes

would not.

Avoid using the Content network.

You can set up your campaigns so that you ads appear on both Google’s search network and its content network.

The content network consists of websites that allow Google ads to appear.

I recommend turning off the content option when you set up your campaign because you ad may not always appear on websites that a very relevant to the ad you are running.

Only advertise to locations that it makes sense to.

When you set up your campaigns you can select which countries you want your adverts to appear to. So for example, if you sell a product in the USA that you would not ship outside then there is little point for your ad to appear to people in Europe or China for example.

Pick the times you want your adverts to appear

You can select what time of day you want your ads to appear. So if you are trying to advertise to UK buyers who are surfing during the evening, then those are the times you should be setting your ads to appear.

Organise your ad groups and campaigns

One campaign with one adgroup and one massive list of keywords is doomed. This is the one single mistake that many first time users of Google Adwords make.

Before you start using Adwords, I strongly recommend you sit down with pen and paper to plan out your campaign and adgroup structure.

What works best does tend to vary based on what you are trying to sell. However as a guide for each campaign you should aim for no more than four or five adgroups each with ten to twenty good keywords. This will give you a set of campaigns which are easy to maintain and the keywords in each adgroup can be targeted effectively.

This is only a guideline though. I’ve actually had an adgroup with only one keyword and it performed wonderfully.

Use Landing Pages

So many people make the serious mistake of sending their visitors to their home page when they click on their ads.

You really want to send then directly to the page that is relevant to the ad you are running.

So for example, if you have an online clothes shop then for any adverts you are running for men’s gloves, you really want to send them directly to the page for men’s gloves.

So, don’t use your home page unless it makes sense. Send your visitors to land on a page that is relevant to the advert they clicked on. If you don’t have a page that is relevant to the advert, then why are you running that advert!

Use more that one Advert and TEST!

Always, always have more than one advert running for an adgroup. This allows you to see which advert is getting the best clicks through rate. You can then change the lower performing adverts and try to beat your best one. You will soon find that you have some very effective adverts.

However to test properly, you need to set the adverts to rotate evenly. This is set in the campaign settings. In the ad serving option under the advanced settings, make sure you select the radio button for Rotate: Show ads more evenly.

credit by: Mike Seddon

Sunday, March 30, 2008

How To Make money by Blogging

Advertising Programs - Perhaps the most obvious changes in the past few months have been with the addition of a variety of viable advertising options for bloggers looking to make money from their blogs. The most common way bloggers seem to earn money online is via the contextual ad program from Google - Adsense. A more recent addition that many are using successfully are Chitika’s eMiniMalls and WidgetBucks, Text Link Ads.

Azoogle Ads, Intelli Txt, DoubleClick, Tribal Fusion, Adbrite, Clicksor, AdHearUs, Kanoodle, Pheedo, TextAds, Bidvertiser, Fastclick and Value Click (to name just some of the options) and there is a smorgasbord of options. Of course there is more to come with MSN Adcenter and YPN both in beta testing and with a variety of other advertising system currently in development (YPN is only available to US publishers).

Lastly there’s BlogAds - one of the first blog specific ad networks.

RSS Advertising - The past 12 months have seen some advances in RSS Advertising also. I’m yet to hear of any bloggers making big money blogging through it to this point - but as improvements are made to the ad programs exploring this I’m sure we’ll start to see examples of it being profitable.

Sponsorship - In addition to the array of advertising programs that are available to join there is a growing awareness in the business of the value and opportunity that exists for them to advertise directly on blogs. I’m hearing more and more examples of this and have been fortunately to have a couple of ad campaigns of my own in the past month - one with Adobe a couple of weeks ago and another just completed with Ricoh for a new digicam over at my Digital Camera Blog. These are not isolated cases - as I say I know of many blogs exploring sponsorship with advertisers at present and suspect we’ll see more of it in the year ahead. Sponsorship is also happening on a post by post basis with some
bloggers being paid to write on certain topics by companies - either in one off or a regular fashion - and they are able to make big money from their blogs doing so.

Affiliate Programs - There are larger affiliate programs like Amazon, Linkshare, Clickbank and Commission Junction but also literally thousands of others from the large to the very small.

Digital Assets - Increasing numbers of bloggers have been developing other digital assets to support and add revenue streams to their blogs. By this I mean that I’m increasingly seeing e-books, courses and tele-seminars being run by bloggers. My recent foray into this with the first series of the six figure blogging course that Andy and I ran a few weeks ago and have just released the study version of. This type of activity will only increase in future - in fact this week I’ve seen numerous examples of bloggers running courses.

Blog Network Opportunities - with the rise in popularity of Blog Networks - bloggers are also being presented with more places to earn an income from their blogging - by writing for and with others. While it might be difficult to get a writing gig with one of the bigger networks - there are plenty who are always asking for new bloggers to join and who are willing to pay bloggers using a variety of payment models. While there are distinct advantages of blogging for yourself - blogging for an established network who will handle a lot of the set up/promotion/admin/SEO etc has it’s advantages also. More and more bloggers are combining writing for themselves on their own blogs with taking on blog network blogs as additional income streams.

Business Blog Writing Opportunities - as blogging has risen in it’s profile as a medium more and more businesses are starting blogs. Many of these companies have internal staff take on blogging duties - but an increasing number of them are hiring specialist bloggers to come on and run their blogs. I know of a number of bloggers who in the past month or two have been approached for such paid work. Check out Bloggers for Hire if you’re looking for this type of work.

Non Blogging Writing Opportunities - Also becoming more common are bloggers being hired to write in non blogging mediums. Manolo’s recent coup of a column in the Washington Post is just one example of this as bloggers are increasingly being approached to write for newspapers, magazines and other non blog websites. Along side this is the rise of bloggers as published book authors - this is to the extent that one blogger I spoke with this week complained to me that they were one of the few bloggers than they knew who didn’t have a book deal!

Donations - Tip Jars and donation buttons have been a part of blogging for years now but this last year saw a number of bloggers go full time after fund raising drives. Perhaps the most high profile of these was Jason Kottke of kottke.org who through the generosity of his readership was able to quit his job and become a full time blogger.

Flipping Blogs - Also more common in 2005 was the practice of ‘Blog Flipping’ - or selling of blogs. This has happened both on an individual blog level (I can think of about 20 blogs that sold this year) but also on a network level (the most obvious of these being the 8 figure sale of Weblogs Inc to AOL).

Merchandising - My recent attempt to sell ProBlogger.net T-shirts wasn’t a raging success, but it is an example of how an increasing number of bloggers are attempting to make a few extra dollars from their blogs by selling branded products through programs like Cafepress. While I didn’t have a lot of success with merchandising - quite a few larger blogs are seeing significant sales - especially blogs with a cult following. I’m not at liberty to discuss details - but I know of one largish blog which will see sales over $20,000 in merchandise for the calendar year of 2005.

Consulting and Speaking - While it has been popular for established consultants to add blogs to their businesses we’re also starting to see bloggers with no consulting background able to make money by charging readers for their time in consulting scenarios BECAUSE of the profile that their blogs have built them. Blogging has the ability to establish people as experts on niche topics and we all know the value of being perceived as an expert. I spoke to one blogger last month who charges himself out at over $200 an hour for speaking and consulting work - his area of expertise was something that he knew little about 18 months ago - but through his blog he’s become a leader in his field and a minor celebrity in his industry.

As time rolls on there are more and more ways that bloggers make money from their blogs opening up. Feel free to suggest your own ideas and experiences in comments below.

Make money with google adsense.

Google AdSense can do wonders for your business and website. While it is never easy to make money online, that is exactly what Google does for you. With their AdSense program you will quickly realize how easy it is to sign up and then you can sit back and watch as Google handles the payment collection and distribution.

The key feature you will find with the AdSense program is how quickly you can insert advertising onto your site. Once the advertising is on your site, you can begin earning advertising revenue from each site page. You can use relevant ads based on the site’s content or you can take it a step further by adding Google search field to deliver related ads based on search criteria.

Google AdSense is an extremely flexible solution for you to make easy money. It allows you to incorporate ads on your site and make money off of others clicking on these ads. And it is quick and simple for you to get started. Here are the 7 steps to setup Google AdSense.

1. Sign in

The first thing you will do is sign into your Google AdSense account and choose the AdSense Setup tab. As this page pops up, you will then go to the Get Ads page and click the AdSense for Content link. This will allow you to create a standard Google ad unit.

2. Ad type

Next you will select the ad type. Because you want to create a standard Google ad unit, choose the Ad Unit radio button. It is recommended that you enable the widest selection of ads to display on your pages so that there is some kind of ad for every visitor that comes through your site. To select this simply leave the drop-down set to Text and Image Ads which should be the default.

3. Customize ads

You have to remember that every person that uses Google AdSense is going through the exact same process. Therefore, this is where you want to take the time to customize your ads a bit. You want your site to be your site, not look like everyone else’s on the internet. Try to customize your ads as best as possible to match the feel and look of your site. This is also where you can select the size of your ads. Typically larger and wider ads perform better.

4. Color selection

Continuing with the customization of your ads, next you will select the colors of your ads that will be placed on your site. You have the option of selecting one of the predefined colors or you can create your own color. After selecting the color you think works best, you can preview it to see if it meets your standards.

5. Add a channel

Adding a channel will give you the ability to track the performance of your ad units. It is vital that you add a channel because it is impossible to know how well certain ads are doing for you without being able to track the performance. Adding a channel allows you to see which ads you should keep and which you should drop.

6. Name your AdSense unit

This is the step where you will be asked to name your AdSense ad unit. This gives you the ability to change the appearance or setting of your ad easily in the future if you decide you want a different feel for certain ads. Make sure to select a name that you will be able to remember in the future.

7. Get ad code

After all of the steps above have been completed, you will be given the ad code for your AdSense ad unit. You can click anywhere inside the grey box and copy the code. Then, take the code and paste it into the HTML source code of your site and you will be off and running.

While it may seem like a timely process, the setup Google AdSense process is actually a quick and painless one. You can complete the entire process in a matter of minutes and be on your way to getting rich off of doing nothing. Just make sure to think carefully of what design will catch the attention of visitors the best. The slightest thing like color can make or break your Google AdSense ad campaign.

Saturday, March 29, 2008

What is Google Adsense ?

Google Adsense is one of the most successful online advertising programs today. This website is a guide to the Adsense program, that describes all major aspects, tips and optimizations of the program to help you have the best experience with Google Adsense.

As a webmaster, Google's Adsense program can be a possible income stream from your website, an income that can range from a few dollars to several hundred dollars a month....

Many hours have gone into researching the content for this website, and it will be constantly updated with the latest content related to Google Adsense.

The Google Adsense program is a great alternative, or even replacement, for the outdated banner programs. Today more and more internet users have gone "blind" to banner advertising, and thereby threatening your advertisement income as a webmaster.

Here is what Google writes about it's adsense program:

"Google Adsense is the programme that can generate advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

Adsense delivers relevant ads that are precisely targeted on a page-by-page basisto the content people find on your site. And when you add a Google search box to your site, Adsense delivers relevant ads that are targeted to the Google search results pages generated by your visitors’ search request.

You can customise the appearance of ads, choosing from a wide range of colours and templates. You can do the same with your search results page. Your reports are customisable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from."

Google Adsense ads, are highly content relevant ads, that are served directly on your pages - without your intervention. For you as a webmaster, this means that you simply paste the Google Adsense code on your pages, and thereafter have a constantly updated and relevant advertising income.

You can see an example of Google's Adsense on the top of this page.

The Google Adsense program serves ads generated by AdWords users on Adsense publishers webpage's. The Adsense ad layout can be fully customised to fit your excisting website design, in regards to both size, placement, colours and much more.

Please bookmark this page, and recommend it to anyone interested in learning about Google Adsense.

How to adsense blog

How to start to make money .